The Home Depot has everything you need to make your tailgating setup the envy of all your friends. To demonstrate this, we partnered with Snapchat to create a series of ads to run on ESPN's Discover page during the height of college football season. Since most Snapchat users probably wouldn't care much for an ad from a home improvement store...we instead opted to put our tailgating essentials front-and-center in an over-the-top pregame event. Each ad plays out in beautiful looping slow motion– giving users a reason to watch over and over again.

Creative Direction: Nathalia Resende, Sanders Hearne
Art Direction: Louie Zuniga
Copywriting: Madeline Adams

A marching band with spatula batons, flaming grills and a never-ending food spread. Let the games begin.

In a giant game of Jenga, only one team can be victorious.

We put a Home Depot spin on the classic game of ladder golf by using real ladders. Cause why not.

Born from my non-negotiable request of a throne made of coolers, it took trips to every Metro Atlanta Home Depot to secure the amount necessary.