These days, we don't really take the time to be present and engage with those around us. Places to go, things to do, you know the routine. To celebrate Baskin-Robbins' new Warm Cookie Ice Cream Sandwiches, we hit the busy streets of Los Angeles with one goal in mind: get complete strangers to share a moment with each other in exchange for something sweet.

Creative Direction: Curt Mueller
Art Direction: Louie Zuniga
Copywriting: Madeline Adams