To showcase the completely redesigned 2016 Toyota Prius, we partnered with Atlanta muralist, Peter Ferrari, to create an original piece of art inspired by the car's edgy new look.

Creative Direction: Eric Burke, Mitch Segall
Art Direction: Louie Zuniga
Copywriting: Madeline Adams
Animation: Stephen Bridges

When tasked with producing content for Southeast Toyota, our goal was to create eye-catching work that felt fresh and native to the social space. Below are select visuals created for the Corolla and RAV4, meant to showcase each vehicle's unique style and variety of standard features.