With the new Samsung FlexWash + FlexDry system, you can now wash and dry two separate loads of laundry at the same time (what a time to be alive, right?) To tease the arrival of these innovative new washers and dryers at The Home Depot, we created a series of videos highlighting three different character pairings and their contrasting loads of laundry.
To highlight the modern look of each appliance (that look kinda like spaceships if you ask me), we went with a minimal, monochromatic approach for our product photography. Visuals were used across digital and social media, with accompanying messaging that read, "Two different loads. In one machine. At the same time."