To promote the kitchen remodeling services at The Home Depot, we collaborated with popular blogger, Joni Lay of Lay Baby Lay, to do a full kitchen renovation. From updated cabinets to sleek new appliances, Joni's space got a complete upgrade. We filmed the entire process in order to create bite-sized digital content that could both inform and inspire our target consumer.
The final breadth of work not only showcases Joni's stunning kitchen transformation, but also highlights the variety of finishes and organizational options available to perspective kitchen remodelers. It also made me realize how sad my current kitchen is in comparison.