When I first began working on digital and social media for Dunkin' Donuts, they were using mostly silhouetted product photography and repurposed in-store signage. They had the followers, but the content just wasn't resonating. We instead went with a bright, playful UGC-style approach that revamped their look for the social space.

Dunkin' Donuts has since become a leader amongst food brands on social media, getting consistent shout-outs from both Adweek and Digiday.